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Our plans evolve when you do

Whether you’re validating ideas or managing complex initiatives, Strativ scales with your team — simple pricing, no surprises.

all plans custom

Launch

For teams starting to bring structure to their goals.

Authority audit

Market gap analysis

Narrative development

4 major research events/yr

50+ thought leadership assets per campaign

Distribution plan & training

Get Started

Free discovery. No obligations.

Popular

Scale

For growing teams needing clarity and alignment.

Includes everything in Launch, plus:

1 large ICP survey

ICP interviews & data

PR outreach list & strategy

Pre-built PR pitches

Personalized assets for execs & partners

Get Started

Free discovery. No obligations.

Enterprise

For organizations that run strategy at scale.

Includes everything in Scale, plus:

2 large custom surveys

Advanced analysis & modeling

Premium asset creation

Done-for-you PR activation

Get Started

Free discovery. No obligations.

all plans custom

Launch

For teams starting to bring structure to their goals.

Authority audit

Market gap analysis

Narrative development

4 major research events/yr

50+ thought leadership assets per campaign

Distribution plan & training

Get Started

Free discovery. No obligations.

Popular

Scale

For growing teams needing clarity and alignment.

Includes everything in Launch, plus:

1 large ICP survey

ICP interviews & data

PR outreach list & strategy

Pre-built PR pitches

Personalized assets for execs & partners

Get Started

Free discovery. No obligations.

Enterprise

For organizations that run strategy at scale.

Includes everything in Scale, plus:

2 large custom surveys

Advanced analysis & modeling

Premium asset creation

Done-for-you PR activation

Get Started

Free discovery. No obligations.

Compare our plans

Explore our plans and find the right balance of features, scale, and flexibility for your organization.

Launch

Scale

Enterprise

Planning & strategy

Find the most profitable narratives to own and design original research campaigns to own them.

Authority mapping

Market gap analysis

RFP gap analysis

Narrative development

Custom research design

Activation training

Original Research

Run research campaigns to deliver category-leading insights that create commercial impact.

Research events per year

Research infrastructure build

Data gathering and analysis

Large ICP surveys

Flagship report

Advanced modeling

Commercial assets & Activation

A complete stack of commercial assets for your sales, marketing, and BD teams.

Flagship report

Sales/marketing decks

LinkedIn posts

Newsletters

Long form blog posts

RFP snippets

Conference talking points

Sales scripting

Advanced activation training

Done-for-you PR activation

Get Launch

Get Scale

Get Enterprise

Launch

Scale

Enterprise

Planning & strategy

Find the most profitable narratives to own and design original research campaigns to own them.

Authority mapping

Market gap analysis

RFP gap analysis

Narrative development

Custom research design

Activation training

Original Research

Run research campaigns to deliver category-leading insights that create commercial impact.

Research events per year

Research infrastructure build

Data gathering and analysis

Large ICP surveys

Flagship report

Advanced modeling

Commercial assets & Activation

A complete stack of commercial assets for your sales, marketing, and BD teams.

Flagship report

Sales/marketing decks

LinkedIn posts

Newsletters

Long form blog posts

RFP snippets

Conference talking points

Sales scripting

Advanced activation training

Done-for-you PR activation

Get Launch

Get Scale

Get Enterprise

Launch

Planning & strategy

Find the most profitable narratives to own and design original research campaigns to own them.

Authority mapping

Market gap analysis

RFP gap analysis

Narrative development

Custom research design

Activation training

Original Research

Run research campaigns to deliver category-leading insights that create commercial impact.

Research events per year

Research infrastructure build

Data gathering and analysis

Large ICP surveys

Flagship report

Advanced modeling

Commercial assets & Activation

A complete stack of commercial assets for your sales, marketing, and BD teams.

Flagship report

Sales/marketing decks

LinkedIn posts

Newsletters

Long form blog posts

RFP snippets

Conference talking points

Sales scripting

Advanced activation training

Done-for-you PR activation

Get Launch

Help & info

Questions & answers

Details on how break / glass works, who it’s built for, and how it creates measurable commercial impact.

01.
How does thought leadership actually drive revenue?
If you sell expertise, thought leadership is likely the single most powerful revenue driver at your disposal. True category thought leaders get invited to more deals, get shortlisted more often, win a lot more deals, and shorten sales cycles. Across 500+ top firms, estimated average return on $194k of thought leadership spend was $2.7m, and that number was expected to increase sharply (data was gathered in 2023). Real, research-driven thought leadership makes you a knowledge producer, which makes you extremely competitive in any closed deal scenario. We're also seeing more and more RFPs specifically ask for thought leadership in some form, and the best possible way to differentiate yourself is to be the firm that everyone else quotes, cites, and remembers.
02.
Why is original research so important?
Original reserach is the difference between “we have a point of view” and “we produced the study everyone in the market is reacting to.” Research gives your partners something resonant to say in sales meetings. It gives your BD team proof points for proposals. It gives conference speakers proprietary material. It gives clients a reason to forward your thinking internally. In other words, it makes you competitive in ways nothing else can, and where that edge is closest to revenue. It also solves the hardest content problem: deciding what to say. When you have real findings, the rest of the campaign has inate gravity. One poll found that 94% of executives say custom research makes thought leadership more effective. That is the whole bet.
03.
How does this help us win RFPs?
Strong thought leadership directly impacts revenue before, during, and after the RFP process. Before an RFP is issued, it can make your firm easier to shortlist because buyers already trust how you think. If your research has shaped the conversation, you may enter the process with a credibility advantage competitors have to build from scratch. During the RFP, it gives you stronger answers to the questions buyers already ask:How are you different? How do you innovate? Where is the market going? What do you know that other firms do not? Some RFPs even ask for thought leadership directly. Many more ask for it indirectly through questions about differentiation, innovation, methodology, and market perspective. After submission, thought leadership gives your internal champions ammunition. It helps them say, “This is the firm that understands where the market is going.” That matters because many consulting deals are not won only in the room. They are won in the internal conversations after the room. Good thought leadership travels into those conversations. It gives buyers something concrete to remember, repeat, and defend.
04.
Can thought leadership really help a less famous firm compete with bigger names?
Yes. That's one of the biggest reasons to do it. Brand recognition matters. But it is not the only thing buyers care about. The biggest study ever done on thought leadership found that 53% of both target and hidden buyers agree that if a company’s thought leadership is high quality, brand recognition matters less. It creates openings for challenger consulting firms. You may not be McKinsey, Deloitte, or Accenture. But if your firm is the one producing the clearest research in a specific category, you can become the most credible option for that problem. In a narrow market, authority beats awareness.
05.
What do we actually get?
Foundationally, we bring decades of experience in thought leadership strategy and research design. Materially, each campaign starts with professional-grade original research and turns that research into a full commercial asset stack. A typical quarterly campaign includes a flagship research piece, an executive summary, LinkedIn content, long-form articles, RFP-ready snippets, conference talking points, presentation slides, newsletter copy, internal talking points, data visualizations, and partner-ready POV material. The point is not to hand you a report and hope someone uses it. The point is to turn one strong research thesis into assets your partners, marketers, and BD team can use everywhere revenue conversations happen.
06.
What kind of research do you produce?
The research depends on the commercial question your firm needs to own. Sometimes that means surveying executives in your target market. Sometimes it means aggregating and analyzing disparate public data. Sometimes it means turning your own proprietary client data into a benchmark or industry insight. Sometimes it means building an index, scorecard, or market map. The format matters less than the outcome. The research needs to produce findings that are credible, useful, and commercially relevant. A good study should make a prospect think: “They understand this problem better than anyone else we are talking to.”
07.
We already have a marketing team. Do we need this?
This doese not replace your marketing team. It gives them exponentially more potent ammunition. Most internal marketing teams are already stretched across events, proposals, website updates, newsletters, recruiting, partner requests, and urgent BD needs. Thought leadership gets delayed because it requires deep expertise, partner access, research design, data engineering, writing, positioning, graphic design, and distribution planning. Plus, true, incisive, original research campaigns are extremely difficult to run and often lie outside the expertise of marketing generalists. We bring a professional-grade research engine and strategic narrative. Your team gets a complete campaign with high-frequency information that they can use to focus entirely on activation/distribution for months at a time.
08.
What is the cost of doing nothing?
The cost is being excellent but interchangeable. Many consulting firms have strong people, strong client work, and strong expertise. But from the outside, they sound like everyone else. Same claims, same case studies, same promises. That creates a revenue problem. If buyers cannot tell why your thinking is different, they compare you on familiarity, relationships, risk, and price. Thought leadership gives them another basis for choosing you: that you are the one setting the narrative in the category. It creates a wholly unfair advantage.
09.
What if the research does not uncover anything interesting?
That's why research design matters (and why we place such a heavy emphasis on it). Bad thought leadership starts with a topic. Good thought leadership starts with a tension. What does the market believe that might be wrong? Where are buyers underestimating risk? What's changing faster than leaders realize? What are competitors afraid to say? What would make a managing partner say, “We need to be the firm that publishes that”? We do not run research just to collect statistics. We excavate the narratives closest to your buyers, and then we design research to find the insights that allow you to own them.
10.
Who is this for?
This is for any company that sells expertise into complex buying environments. It is especially relevant for mid-market firms that are strong enough to win serious work but not yet recognized as the obvious authority in their category. If your firm depends on RFPs, referrals, partner reputation, executive trust, or high-stakes sales conversations, you're a great fit. However, it's also a strong fit for enterprise SaaS, government agencies, and anyone else who needs to publish serious expertise. This is not for firms that want daily content volume, generic PR, low-level pay-per-post services, or quick-fix lead generation. It's important to understand that this a premium service where we hope to build lasting partnerships and contribute meaningful bottom line for a long time. It's for firms that want to become known for a point of view the market cannot ignore.
11.
Why work on this annually instead of one campaign at a time?
One campaign can create attention. Consistent reserach creates what we call "market memory": a collective recognition in your category that you are a net-producer of knowledge, information, and best practices. A single report gives your firm something to talk about. Four research cycles create a platform: a body of evidence, a repeatable market presence, and a growing library of insights your partners can use in BD, proposals, events, recruiting, and client conversations. The goal is not to publish once; it's to become the firm people quote, cite, and remember.

Still need a hand?

We’re here to help you find the right roadmap. If you didn’t find what you were looking for, our team will point you in the right direction.

Get in touch

Help & info

Questions & answers

Details on how break / glass works, who it’s built for, and how it creates measurable commercial impact.

01.
How does thought leadership actually drive revenue?
If you sell expertise, thought leadership is likely the single most powerful revenue driver at your disposal. True category thought leaders get invited to more deals, get shortlisted more often, win a lot more deals, and shorten sales cycles. Across 500+ top firms, estimated average return on $194k of thought leadership spend was $2.7m, and that number was expected to increase sharply (data was gathered in 2023). Real, research-driven thought leadership makes you a knowledge producer, which makes you extremely competitive in any closed deal scenario. We're also seeing more and more RFPs specifically ask for thought leadership in some form, and the best possible way to differentiate yourself is to be the firm that everyone else quotes, cites, and remembers.
02.
Why is original research so important?
Original reserach is the difference between “we have a point of view” and “we produced the study everyone in the market is reacting to.” Research gives your partners something resonant to say in sales meetings. It gives your BD team proof points for proposals. It gives conference speakers proprietary material. It gives clients a reason to forward your thinking internally. In other words, it makes you competitive in ways nothing else can, and where that edge is closest to revenue. It also solves the hardest content problem: deciding what to say. When you have real findings, the rest of the campaign has inate gravity. One poll found that 94% of executives say custom research makes thought leadership more effective. That is the whole bet.
03.
How does this help us win RFPs?
Strong thought leadership directly impacts revenue before, during, and after the RFP process. Before an RFP is issued, it can make your firm easier to shortlist because buyers already trust how you think. If your research has shaped the conversation, you may enter the process with a credibility advantage competitors have to build from scratch. During the RFP, it gives you stronger answers to the questions buyers already ask:How are you different? How do you innovate? Where is the market going? What do you know that other firms do not? Some RFPs even ask for thought leadership directly. Many more ask for it indirectly through questions about differentiation, innovation, methodology, and market perspective. After submission, thought leadership gives your internal champions ammunition. It helps them say, “This is the firm that understands where the market is going.” That matters because many consulting deals are not won only in the room. They are won in the internal conversations after the room. Good thought leadership travels into those conversations. It gives buyers something concrete to remember, repeat, and defend.
04.
Can thought leadership really help a less famous firm compete with bigger names?
Yes. That's one of the biggest reasons to do it. Brand recognition matters. But it is not the only thing buyers care about. The biggest study ever done on thought leadership found that 53% of both target and hidden buyers agree that if a company’s thought leadership is high quality, brand recognition matters less. It creates openings for challenger consulting firms. You may not be McKinsey, Deloitte, or Accenture. But if your firm is the one producing the clearest research in a specific category, you can become the most credible option for that problem. In a narrow market, authority beats awareness.
05.
What do we actually get?
Foundationally, we bring decades of experience in thought leadership strategy and research design. Materially, each campaign starts with professional-grade original research and turns that research into a full commercial asset stack. A typical quarterly campaign includes a flagship research piece, an executive summary, LinkedIn content, long-form articles, RFP-ready snippets, conference talking points, presentation slides, newsletter copy, internal talking points, data visualizations, and partner-ready POV material. The point is not to hand you a report and hope someone uses it. The point is to turn one strong research thesis into assets your partners, marketers, and BD team can use everywhere revenue conversations happen.
06.
What kind of research do you produce?
The research depends on the commercial question your firm needs to own. Sometimes that means surveying executives in your target market. Sometimes it means aggregating and analyzing disparate public data. Sometimes it means turning your own proprietary client data into a benchmark or industry insight. Sometimes it means building an index, scorecard, or market map. The format matters less than the outcome. The research needs to produce findings that are credible, useful, and commercially relevant. A good study should make a prospect think: “They understand this problem better than anyone else we are talking to.”
07.
We already have a marketing team. Do we need this?
This doese not replace your marketing team. It gives them exponentially more potent ammunition. Most internal marketing teams are already stretched across events, proposals, website updates, newsletters, recruiting, partner requests, and urgent BD needs. Thought leadership gets delayed because it requires deep expertise, partner access, research design, data engineering, writing, positioning, graphic design, and distribution planning. Plus, true, incisive, original research campaigns are extremely difficult to run and often lie outside the expertise of marketing generalists. We bring a professional-grade research engine and strategic narrative. Your team gets a complete campaign with high-frequency information that they can use to focus entirely on activation/distribution for months at a time.
08.
What is the cost of doing nothing?
The cost is being excellent but interchangeable. Many consulting firms have strong people, strong client work, and strong expertise. But from the outside, they sound like everyone else. Same claims, same case studies, same promises. That creates a revenue problem. If buyers cannot tell why your thinking is different, they compare you on familiarity, relationships, risk, and price. Thought leadership gives them another basis for choosing you: that you are the one setting the narrative in the category. It creates a wholly unfair advantage.
09.
What if the research does not uncover anything interesting?
That's why research design matters (and why we place such a heavy emphasis on it). Bad thought leadership starts with a topic. Good thought leadership starts with a tension. What does the market believe that might be wrong? Where are buyers underestimating risk? What's changing faster than leaders realize? What are competitors afraid to say? What would make a managing partner say, “We need to be the firm that publishes that”? We do not run research just to collect statistics. We excavate the narratives closest to your buyers, and then we design research to find the insights that allow you to own them.
10.
Who is this for?
This is for any company that sells expertise into complex buying environments. It is especially relevant for mid-market firms that are strong enough to win serious work but not yet recognized as the obvious authority in their category. If your firm depends on RFPs, referrals, partner reputation, executive trust, or high-stakes sales conversations, you're a great fit. However, it's also a strong fit for enterprise SaaS, government agencies, and anyone else who needs to publish serious expertise. This is not for firms that want daily content volume, generic PR, low-level pay-per-post services, or quick-fix lead generation. It's important to understand that this a premium service where we hope to build lasting partnerships and contribute meaningful bottom line for a long time. It's for firms that want to become known for a point of view the market cannot ignore.
11.
Why work on this annually instead of one campaign at a time?
One campaign can create attention. Consistent reserach creates what we call "market memory": a collective recognition in your category that you are a net-producer of knowledge, information, and best practices. A single report gives your firm something to talk about. Four research cycles create a platform: a body of evidence, a repeatable market presence, and a growing library of insights your partners can use in BD, proposals, events, recruiting, and client conversations. The goal is not to publish once; it's to become the firm people quote, cite, and remember.

Still need a hand?

We’re here to help you find the right roadmap. If you didn’t find what you were looking for, our team will point you in the right direction.

Get in touch

Help & info

Questions & answers

Details on how break / glass works, who it’s built for, and how it creates measurable commercial impact.

01.
How does thought leadership actually drive revenue?
If you sell expertise, thought leadership is likely the single most powerful revenue driver at your disposal. True category thought leaders get invited to more deals, get shortlisted more often, win a lot more deals, and shorten sales cycles. Across 500+ top firms, estimated average return on $194k of thought leadership spend was $2.7m, and that number was expected to increase sharply (data was gathered in 2023). Real, research-driven thought leadership makes you a knowledge producer, which makes you extremely competitive in any closed deal scenario. We're also seeing more and more RFPs specifically ask for thought leadership in some form, and the best possible way to differentiate yourself is to be the firm that everyone else quotes, cites, and remembers.
02.
Why is original research so important?
Original reserach is the difference between “we have a point of view” and “we produced the study everyone in the market is reacting to.” Research gives your partners something resonant to say in sales meetings. It gives your BD team proof points for proposals. It gives conference speakers proprietary material. It gives clients a reason to forward your thinking internally. In other words, it makes you competitive in ways nothing else can, and where that edge is closest to revenue. It also solves the hardest content problem: deciding what to say. When you have real findings, the rest of the campaign has inate gravity. One poll found that 94% of executives say custom research makes thought leadership more effective. That is the whole bet.
03.
How does this help us win RFPs?
Strong thought leadership directly impacts revenue before, during, and after the RFP process. Before an RFP is issued, it can make your firm easier to shortlist because buyers already trust how you think. If your research has shaped the conversation, you may enter the process with a credibility advantage competitors have to build from scratch. During the RFP, it gives you stronger answers to the questions buyers already ask:How are you different? How do you innovate? Where is the market going? What do you know that other firms do not? Some RFPs even ask for thought leadership directly. Many more ask for it indirectly through questions about differentiation, innovation, methodology, and market perspective. After submission, thought leadership gives your internal champions ammunition. It helps them say, “This is the firm that understands where the market is going.” That matters because many consulting deals are not won only in the room. They are won in the internal conversations after the room. Good thought leadership travels into those conversations. It gives buyers something concrete to remember, repeat, and defend.
04.
Can thought leadership really help a less famous firm compete with bigger names?
Yes. That's one of the biggest reasons to do it. Brand recognition matters. But it is not the only thing buyers care about. The biggest study ever done on thought leadership found that 53% of both target and hidden buyers agree that if a company’s thought leadership is high quality, brand recognition matters less. It creates openings for challenger consulting firms. You may not be McKinsey, Deloitte, or Accenture. But if your firm is the one producing the clearest research in a specific category, you can become the most credible option for that problem. In a narrow market, authority beats awareness.
05.
What do we actually get?
Foundationally, we bring decades of experience in thought leadership strategy and research design. Materially, each campaign starts with professional-grade original research and turns that research into a full commercial asset stack. A typical quarterly campaign includes a flagship research piece, an executive summary, LinkedIn content, long-form articles, RFP-ready snippets, conference talking points, presentation slides, newsletter copy, internal talking points, data visualizations, and partner-ready POV material. The point is not to hand you a report and hope someone uses it. The point is to turn one strong research thesis into assets your partners, marketers, and BD team can use everywhere revenue conversations happen.
06.
What kind of research do you produce?
The research depends on the commercial question your firm needs to own. Sometimes that means surveying executives in your target market. Sometimes it means aggregating and analyzing disparate public data. Sometimes it means turning your own proprietary client data into a benchmark or industry insight. Sometimes it means building an index, scorecard, or market map. The format matters less than the outcome. The research needs to produce findings that are credible, useful, and commercially relevant. A good study should make a prospect think: “They understand this problem better than anyone else we are talking to.”
07.
We already have a marketing team. Do we need this?
This doese not replace your marketing team. It gives them exponentially more potent ammunition. Most internal marketing teams are already stretched across events, proposals, website updates, newsletters, recruiting, partner requests, and urgent BD needs. Thought leadership gets delayed because it requires deep expertise, partner access, research design, data engineering, writing, positioning, graphic design, and distribution planning. Plus, true, incisive, original research campaigns are extremely difficult to run and often lie outside the expertise of marketing generalists. We bring a professional-grade research engine and strategic narrative. Your team gets a complete campaign with high-frequency information that they can use to focus entirely on activation/distribution for months at a time.
08.
What is the cost of doing nothing?
The cost is being excellent but interchangeable. Many consulting firms have strong people, strong client work, and strong expertise. But from the outside, they sound like everyone else. Same claims, same case studies, same promises. That creates a revenue problem. If buyers cannot tell why your thinking is different, they compare you on familiarity, relationships, risk, and price. Thought leadership gives them another basis for choosing you: that you are the one setting the narrative in the category. It creates a wholly unfair advantage.
09.
What if the research does not uncover anything interesting?
That's why research design matters (and why we place such a heavy emphasis on it). Bad thought leadership starts with a topic. Good thought leadership starts with a tension. What does the market believe that might be wrong? Where are buyers underestimating risk? What's changing faster than leaders realize? What are competitors afraid to say? What would make a managing partner say, “We need to be the firm that publishes that”? We do not run research just to collect statistics. We excavate the narratives closest to your buyers, and then we design research to find the insights that allow you to own them.
10.
Who is this for?
This is for any company that sells expertise into complex buying environments. It is especially relevant for mid-market firms that are strong enough to win serious work but not yet recognized as the obvious authority in their category. If your firm depends on RFPs, referrals, partner reputation, executive trust, or high-stakes sales conversations, you're a great fit. However, it's also a strong fit for enterprise SaaS, government agencies, and anyone else who needs to publish serious expertise. This is not for firms that want daily content volume, generic PR, low-level pay-per-post services, or quick-fix lead generation. It's important to understand that this a premium service where we hope to build lasting partnerships and contribute meaningful bottom line for a long time. It's for firms that want to become known for a point of view the market cannot ignore.
11.
Why work on this annually instead of one campaign at a time?
One campaign can create attention. Consistent reserach creates what we call "market memory": a collective recognition in your category that you are a net-producer of knowledge, information, and best practices. A single report gives your firm something to talk about. Four research cycles create a platform: a body of evidence, a repeatable market presence, and a growing library of insights your partners can use in BD, proposals, events, recruiting, and client conversations. The goal is not to publish once; it's to become the firm people quote, cite, and remember.

Still need a hand?

We’re here to help you find the right roadmap. If you didn’t find what you were looking for, our team will point you in the right direction.

Get in touch

Free consultation

SEE HOW b/g FITS INTO YOUR legacy.

"Break / glass unlocked an entirely new category of client for us. We signed a $7b company."

Sebastian Schafer

Founder, Pocket Capital

It's not enough to just be excellent at what you do; the challenge is translating that expertise into lasting authority that actively creates revenue.

Tell us how about your firm, and we’ll prepare a full authority map & preliminary strategy free of charge.

Free consultation

SEE HOW b/g FITS INTO YOUR legacy.

"Strativ helped us uncover gaps in our decision-making that we didn’t even realize were slowing us down. The clarity we gained in a single session changed the way our team operates."

Daniel Brooks

Head of Product @ Helio Systems

Free consultation

SEE HOW b/g FITS INTO YOUR legacy.

"Strativ helped us uncover gaps in our decision-making that we didn’t even realize were slowing us down. The clarity we gained in a single session changed the way our team operates."

Daniel Brooks

Head of Product @ Helio Systems